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Entrepreneurship & Marketing in the 21st Century: From Student to CEO in One Semester, by David J. Coover
Download Entrepreneurship & Marketing in the 21st Century: From Student to CEO in One Semester, by David J. Coover
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This innovative curriculum uses eBay as a platform to teach entrepreneurship and marketing. This manual is rich in classroom activities that lead students through the process of identifying their entrepreneurial traits, developing a business model, writing a business plan, selling on eBay, and communicating with customers. After students have established their in-school business, they are next encouraged to develop marketing materials to advertise and promote their business. As an optional classroom extension, students may next choose to seek out a partnership with a local business owner who runs a traditional brick & mortar business and help develop an online presence for their merchandise. All listing and eBay account activity is handled by the teacher sponsor--no one under the age of 18 is required to login to eBay to participate in this course. Schools benefit from academic gains in the areas of communication, technology, writing, and accounting skills required when conducting day-to-day sales. For those schools that choose to pursue a linkage with a local business, community relationships are strengthened and internships may emerge. While the educational outcomes of this course are multi-faceted, the key principle is to teach students and local merchants that participation in the global ecommerce market presents financial opportunities for all ages and locales with nothing more than a desktop computer, digital camera, and persuasive literary skills. A Teacher's Edition and Resource CD is available.
- Sales Rank: #10361735 in Books
- Brand: Brand: AIM Institute
- Published on: 2008
- Binding: Paperback
- 178 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great Entrepreneurship Curriculum
By eship teacher
I am using this curriculum with my Junior and Seniors in a Business Management class. It is a great workbook with very detailed activities and the lessons are very well written and explained. It really focuses on entrepreneurship, the qualities in an entrepreneur, and what it takes to become an entrepreneur. It also gives the students a hands on approach to writing, selling, marketing and managing. I really enjoy teaching it and my students really enjoy going through the curriculum. The additional resources that comes with the teachers book are excellent and ready to use. Would be great in any business class in any high school!
1 of 1 people found the following review helpful.
Entrepreneurship & Marketing in the 21st Century
By Dave L. Johnson
This book has some very practical activities to use in teaching entrepreneurship in my Ag Education class. I like the activities and all of the multimedia methods of marketing products that they describe. It is well written for use in the high school setting. The students enjoy the activities and the workbook is user friendly. The eBay section is well written and gets the students involved. I have the Art teacher assist in the Logo design and artwork. I can see that will be easy to apply into any high school setting.
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