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Who was the real E. Virgil Neal, cosmetics and perfume baron contemporary of Helena Rubinstein, Elizabeth Arden and Richard Hudnut: entrepreneur extraordinaire? snake-oil salesman? philanthropist? criminal and traitor? Who was Emma, the wife who performed hypnotism demonstrations with him in Pennsylvania mining towns under his alias Xenophon LaMotte Sage? What happened to E. Virgil's second wife Harriett Meta Meister, who helped him create Tokalon, the cosmetic boxes, perfume flagons and products of which are still sold on the Internet? Was his beautiful and charming only child Xen a changeling? This book explores the adventures of E. Virgil Neal, founder of Tokalon: his origins in post-Civil War Missouri; education and professorship at the Central Business College, Sedalia, MO, and at Peirce College, Philadelphia; authorship of banking and accounting tomes; gigs as hypnotist and personal magnetism guru; hucksterer of health nostrums in Syracuse, NY, and in the USSR; his glory days in his chateau in Nice, as husband of the lovely Renee; the dark days in Europe during World War II; and his relationship with underworld figures, downfall and demise. The book also examines what made Tokalon profitable and long lived in the highly competitive environment of the perfume and cosmetics world.
- Sales Rank: #4556313 in Books
- Published on: 2009-05-01
- Number of items: 1
- Binding: Perfect Paperback
- 449 pages
About the Author
Mary Schaeffer Conroy is Emeritus Professor, Russian History, at the University of Colorado in Denver. She has published books, articles and chapters on P. A. Stolypin, Minister in the government of Tsar Nicholas II; on emerging democracy in Late Imperial Russia; and on pharmacists, pharmacy and health care in Late Imperial and Soviet Russia. This is her first foray into nineteenth-, twentieth-century American and French history.
Most helpful customer reviews
0 of 0 people found the following review helpful.
ObscureCosmetics' Baron
By B. Alexander
Extraordinarily well researched and in depth work. Scholarly. All pictures are in black and white, and somewhat small. All and all, very enjoyable.
1 of 1 people found the following review helpful.
posted at the request of Norman Leer
By book lover
I've read The Cosmetics Baron You've Never Heard Of by Professor Mary Schaeffer Conroy and am strongly impressed by the amount of research she has put into this book. Her narrative is based on both written documentation and interviews with relevant survivors. The writing is clear and meticulous. The story of E. Virgil Neal is an interesting historical case study. Neal was both a highly intelligent and successful businessman and something of a con artist. His story as Professor Conroy tells it elicits speculation on human gullibility, and more important on the ways in which a market economy can play on and profit from this. Professor Conroy tells the story both sympathetically and with a good deal of irony, all the while losing none of the intriguing and juicier qualities of the subject. This is a book sure to interest those who relish the more eccentric sides of business history.
Norman Leer,
Professor Emeritus of English
Roosevelt University
0 of 0 people found the following review helpful.
The Cosmetics Baron You've Never Heard Of: E. Virgil Neal And Tokalon
By Jacqueline Sofianos
I was very impressed by the details in this book. Well researched. E. Virgil Neal was nothing short of a flim flam man, and was an expert at quackery. Lots of intrigue. The book would be a good basis for a PBS documentary (American Experience?) or even a full blown movie or TV mini series.
Jacqueline Sofianos
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