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This book is based on my first-hand, been-there-done-that experiences. Many people have many great ideas. They just don't act on them. You can do it differently. This book is intended to streamline your own process of taking a product from an idea to reality. Potentially it will expedite the process of putting money into your pocket.
- Sales Rank: #575076 in Books
- Published on: 2010-02-05
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .53" w x 5.50" l, .61 pounds
- Binding: Paperback
- 234 pages
- ISBN13: 9780615339979
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
About the Author
About the Author This book is based on my first-hand, been-there-done-that experiences. Many people have many great ideas. They just don't act on them. You can do it differently. I worked in the aerospace industry at Cape Canaveral, Florida, for 21 years. Wearing identification badges had always been a part of my working wardrobe. A large aerospace company handed out a lapel pin for a promotion in the spring of 1995. Just by chance, I pinned my company identification badge to the lapel pin. An idea for a better way to wear my identification badge came to me. For several days, I made many drawings and came up with the idea to place a "bar" at the bottom of a lapel pin to accommodate the common bulldog metal clip on identification badges. This enabled me to make badge holders with custom logos for companies or associations and to create many fun designs that would make wearing badges more personal and enjoyable. This was the start of my journey. This book is intended to streamline your own process of taking a product from an idea to reality. Potentially it will expedite the process of putting money into your pocket. I started with my computer and only $500.00. Originally, I had enough rejection letters to wallpaper my home office. Most of the people and companies that rejected me then call me now. To date, we have sold over 3-million CLIPEZE badge holders. They have been sold in over 1,100 uniform stores and 20 catalogs around the world. One sales representative even placed it on the television show ER (the number one rated show in America at the time). We are currently concentrating on penetrating other markets, making gains on Internet sales, and leveraging my ideas into other new products. I often consult with entrepreneurs to help them attain their dreams to bring new products to market from their homes. I started CLIPEZE in the smallest bedroom of my home, moved to a larger bedroom, then finally to over 3,000-square feet of commercial office space. I left my aerospace job and the need to wear my own identification badge for a chance to be my own boss, make my own decisions, and create my own future. I believe that anyone can do what I did with his or her own product. You can contact me directly at: Gary R. Bronga, President Clipeze Worldwide Inc. P.O. Box 373 Mims, Florida 32754 321-264-7599 admin@clipeze.com
Most helpful customer reviews
3 of 3 people found the following review helpful.
REAL information for the start up business
By V. Powell
I met Mr. Bronga at a conference a few years ago and he was gracious enough to share a few thoughts and ideas with me regarding a product I wanted to produce. He told me of inventor clubs and prototype makers (who knew such things existed??) I was so excited to see he had now written a book; a book which is chock full of great information for the entrepreneur. If you have a great idea bouncing around in your head you need to get this book.
When I met Mr. Bronga I knew he was the creator and inventor of CLIPEZE, however I did not realize that his product was the same one I had purchased for years as a nurse!! His book explained his marketing concepts and I finally realized it was one in the same.
In "Bringing a Product to Market from Your Home," Mr. Bronga shares comprehensive information for anyone wishing to create a new product for sale. He explains the niche market concept and why it is particularly a good start.
The book is written in a clear, no-nonsense, conversational style and you feel he is sitting along side of you, providing you with good advice and encouragement. He explains the reasons for working from home to help insure success as well as when and how to expand. Bronga provides real life insight into the business such as the long hours, the tedious details, and provides free information that he gathered from his tireless research. He did the work for you. He even provides information on how do to things that I never dreamed were required.
There are tons of business books out there, but Mr. Bronga shares the good, the bad, and the ugly. He doesn't tell you it will all be easy; rather he gives a glimpse into the real life world of this business and the ups and downs that come with it. He even provides a look into the psychological side of running your own business.
I highly recommend Mr. Bronga's book for anyone with an idea they want to produce and market. Put this one on your must have list before you waste tons of time and money on research Bronga as done for you.
2 of 2 people found the following review helpful.
"Bringing a Product to Market": achieving the American Dream in easy, bite-sized steps
By Ohstacy--Blog of Comfort Blogger, WTF: Wheres the Faith on Wordpress
Think that thingamajig can generate loads of mullah so you can retire, live under the palm trees somewhere and do nothing more vigorous than slurp pina coladas all day? Dream on! "Bringing a Product to Market from Your Home" is a complete roadmap for entrepreneurial types to venture out on a pathway to success, but what author Gary R. Bronga makes clear is that owning your own business is not for the faint-hearted man or woman.
Fortunately, Mr. Bronga provides a comprehensive manual for anyone who has ever dreamed of creating and selling a contraption from an invention's conception to its introduction to the consumer market and beyond. The author's approach is thorough. He does not leave any step for success up to the imagination. He gives us facts, figures, a look at the psychological side of business and actual business forms to use. He even goes into things like predicting next year's hot color!
I particularly love Mr. Bronga's get-up-and-smell the coffee style. How's this for direct? "We live in a rip-off or knock-off society, and most successful products will be copied at a later date, regardless of whether or not they have patent protection."
Or this:
"There is also a hard-to-explain phenomenon in this country. People love the underdog. They do love to see a small guy succeed, but they also love to tear down the large industrial giant or market leader. At times, jealousy comes into play."
Best of all, Mr. Bronga's chitchat style of writing is clear and lively to the point of feeling as if you can hear his voice: prodding, coaching, guiding and inspiring. The author's own story is pure motivation. Here's a glimpse into his journey: "Often, I was in my office working until 7:30 p.m. Then, I was up at 4:45 a.m. to check and answer e-mail."
The end result is that he has accomplished a good livelihood after creating CLIPEZE, a lapel pin for attaching company identification badges. His writing makes it apparent that money has not ruined his zest for living passionately. Don't, however, think he has not experienced a few downsides in business. Mr. Bronga shares freely the ups and the downs and comes out an ace every time.
"Bringing a Product to Market" is real advice for dreamers who have ideas of doodads rolling around in their minds, but who are gutsy enough to give them real life.
Stacy Lytwyn Maxwell, Author/Book Reviewer/Teacher
CONSUMMATE CONNECTICUT: DAY TRIPS WITH PANACHE
1 of 1 people found the following review helpful.
Persistence, Commitment & Integrity
By Carrol Wolverton
Persistence, Commitment, and Integrity
So titles Chapter 14. Also included are answers to most questions you have about the whole process of producing and marketing a new product. He reminds us that the best inventions and products are often the most simple. Niche markets are good, particularly to start out because the inventor can concentrate on a single group. Who knew that prototype makers and manufacturers abound? Who knew about inventor clubs being a treasure trove of information and help? The more you know up front, the better job you do. This book provides that needed information.
Most important, this author did it - with his Clipeaze badge holders that now provide good income. With this book, the mystery is gone, and you know exactly how to tackle each stage of development.
Recommended is keeping your day job as long as possible. Both he and his wife worked tirelessly from his garage as long as possible. Right in line with my Living Cheap & Loving It book, he recommends all sorts of free materials available from listed resources and on the Internet. By operating from home as long as possible, you greatly reduce chances for failure, and most new businesses fail. Yours won't if you pay attention to this book.
Living Cheap & Loving It, Tomatoes in the Flower Bed
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