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I Liked It, Didn't Love It: Screenplay Development from the Inside Out, by Rona Edwards, Monika Skerbelis
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This is the 2nd Edition. PLEASE NOTE that a 3rd Edition is scheduled to be published and available on Amazon by May 30, 2016 and for academic and bookstore distribution channels by June 30th. "I liked it, didn't love it." It's the most often heard line in Hollywood. And you'll hear it when studio honchos pass on your screenplays or projects. Join Edwards & Skerbelis as they pull the covers back for an up close look inside the Hollywood system. What happens to a screenplay when it's submitted to a studio? Who are the studio players? What's the difference between an agent and a manager? What exactly does a creative development exec do? How does the writer and producer work within the studio development process? Are you ready for Hollywood? Get the answers from industry Pros, Rona Edwards & Monika Skerbelis. Through personal experiences and examples they'll teach you what it takes to make it in Hollywood as a development executive, producer, writer or director. Chapters also include exercises that will help readers find new ideas and develop them into cinematic stories as well as offer tips in pitching your projects. Edwards worked as a production company development executive and has been a producer for fifteen years while Skerbelis has worked as a studio development executive. Between them, they've developed and sold countless screenplays. They teach feature film development classes at UCLA and Screenwriting Fundamentals at Chapman University's Dodge College of Film & Media Arts. Co-founders of ESE Film Workshops Online, they offer film classes worldwide. Both live in Los Angeles.
- Sales Rank: #1047014 in Books
- Brand: Brand: Edwards Skerbelis Entertainment (ESE)
- Published on: 2009-09-22
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .44" w x 6.00" l, .59 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
From the Publisher
The most commonly used rejection line spewed by studio executive honchos when they do not buy a script is, "I liked it, didn’t love it." What happens to your screenplay or novel when it leaves your hands and is submitted to a studio or production company? What happens to it after it’s optioned or sold? What does "in development" really mean? Rona Edwards and Monika Skerbelis will shed light on all those questions for both those who are new to the business, and those already journeying through the "storied" halls at a film studio, television network, or production company.
Edwards and Skerbelis will tackle how to find new ideas, what it takes to be a development executive or a story analyst, how to work with producers and writers, and tips for pitching. They present exercises created to assist the reader in developing their writing skills.
Monika Skerbelis and Rona Edwards have lived the life of a studio and development executive, having developed and sold screenplays for the past 15 years. They have taught feature film development classes at UCLA for the past six years.. Both authors live in Los Angeles.
About the Author
RONA EDWARDS graduated California Institute of the Arts. A VP of Creative Affairs for Emmy-winner John Larroquette (Night Court), Academy-Award winner Michael Phillips (Close Encounters Of The Third Kind) and Emmy-winner Fern Field (Monk), Edwards produced One Special Victory, The Companion, I Know What You Did, Out Of Sync (VH1's Movies that Rock), Blind Trust, Der Morder Meiner Mutter (Sat.1) and documentaries, Selling Sex in Heaven and Unforgettable. For Warner Bros, she developed the feature Matchmakers. Recently, Edwards produced two movies for Lifetime based on Ellen Byerrum’s books, Killer Hair and Hostile Makeover. A contributing writer to The Los Feliz Ledger, Produced By (the official magazine of the Producers Guild of America), her column, Rona's Reel Take, appeared in the Neworld Review. With Monika Skerbelis, she co-founded ESE Film Workshops Online, wrote the critically acclaimed book, "I Liked It, Didn’t Love It: Screenplay Development from the Inside Out" and "The Complete Filmmaker’s Guide to Film Festivals."
MONIKA SKERBELIS started her career as an assistant in the story department for Paramount Pictures, moved over to 20th Century-Fox as an assistant story editor, and later was promoted to story editor. At the same time, Universal Pictures offered her the opportunity to run their story department where she worked for ten years and was promoted from an executive story editor to vice president. She is co-founder of ESE Film Workshops Online, providing online film classes in “Maneuvering Film Festivals, “Creating A Production Company” and “Finding & Developing New Ideas.” She was also the programming director for the Big Bear Lake International Film Festival and is currently the program director for the American Pavilion’s Emerging Filmmaker Showcase at the Cannes Film Festival. Her second book, co-written with Rona Edwards, "The Complete Filmmaker’s Guide to Film Festivals: Your All Access Pass to Launching Your Film on the Festival Circuit" is available on Amazon and at bookstores worldwide.
Most helpful customer reviews
31 of 36 people found the following review helpful.
Development Hell
By Pi Ware
"I Liked It, Didn't Love It"
By Rona Edwards and Monika Skerbelis
Review by Pi Ware
"I Liked It, Didn't Love It" is not a book--as the title might suggest--about improving your script so that people will love it. Rather, the book is a guide through the bureaucracy of Hollywood story development. Authors Rona Edwards and Monika Skerbelis have developed and sold screenplays for the last 15 years, and while they clearly understand the social networking and complex hierarchy of the story department, their most impressive credit is a Patrick Swayze trucker movie, "Black Dog". All of which highlights the absurdity of the Hollywood machine: college-educated people compete fiercely to spend millions of dollars and thousands of man-hours working and reworking films that, in the end, serve only to cheapen human experience, dilute artistic movements and defy common sense.
But there is more to the Hollywood machine than absurdity. There has always been--and will continue to be--great cinema born of L.A. And since the time of Thomas Edison, the story department has served as the solid foundation for L.A.'s studio filmmakers. "I Liked It, Didn't Love It" dissects and displays that mysterious foundation. The book takes you on the journey from pitch to production, and all the meetings in between. Although the majority of the text is a dry breakdown of jobs and their responsibilities, Edwards and Skerbelis spice up the read with quotes, cartoons and historical documents such as Jerome Lachenbruch's 1922 article, "What's Wrong With Your Photoplay Story?"
If you're looking to get a job in Hollywood development, this book is a must-read. If you're a writer with a script heading into the Hollywood machine, it's a helpful heads-up of what to expect. But as an independent filmmaker, you may find the endless interworkings of assistants, interns, agents and executives symptomatic of Hollywood's wasteful fascination with business over art.
19 of 22 people found the following review helpful.
A Cautionary Tale
By Thomas Gates
Yes, screenwriters have a word that comes right after "development": hell. Why does my script bear no resemblance to what I wrote? How did it go down the rabbit hole never to be seen again?
I've read many books on film, but none has gone deeper into the belly of the beast than this.
The fact is, script development is an integral part of a billion-dollar business. It is the difference between a film that rakes in a fortune all over the world and another that goes straight to DVD.
No actor, no director can survive a bad script. The film audience can smell it before it's out of the can.
"I Liked It, Didn't Love It": a six-word death warrant and a warning to writers and producers. Do a lot of development on your own before your work goes into development.
Rona Edwards and Monica Skerbelis are pros, insiders, and they use language as well as any script writer. This is not just a cautionary tale for writers. It is a deep look into an industry that fascinates us all with its power and magic.
3 of 3 people found the following review helpful.
The only book you'll need to really understand "the business."
By Christopher J Lynch
This book is, beyond a doubt, one of the most comprehensive and revealing books on the business of film that has ever been written. If you must "know thy enemy" in order to triumph, then you need to purchase, read, and re-read this book.
The bookshelves and internet are overflowing with "How-To's" instructing the aspiring writer on how to conceive, write, and perfect their screenplay, but not many tell you what will happen to it once it is submitted and considered. This book does just that.
Thank you to Ms. Edwards and Ms. Skerbelis for lifting the veil on a subject that has stayed so mysterious for far too long.
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